If you host a blog on your own hosting account, you should be using software like WordPress. You will have full control over the content you post, so your blog won’t get deleted. Of course you should have many blogs – not just one!
Effort should be made to add at least some value to the blogs, irrespective of the fact that the receiver is a regular visitor. Value can be added by giving information of the latest company news, off sales announcements or something you find on a related web site or blog.
Promo emails can also be sent and include updates and regular information such as registration, subscription and order confirmations. Personality can also be added to your blogs.
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